Week 13 Question 2

Do you agree with Marshall McLuhan that the medium is the message, i.e. that the format or logic of a medium is as important as its content and, in fact, determines what content will be broadcast through that channel? Evaluate his idea that television is a cool medium.

I agree that the message belongs to the person and the level they are defined as. When people on television are viewed they have a sense of identity they gives them a certain image of who they are and who they can delegate to. When I look at someone who has a cool image I make the logic of how they are engaging to the public and the viewers that define who they are. television is considered a cool medium because we make the people on television larger than life. We look to these people as figures of our life and the people that are living in our era.